Fashion firm United Colors of Benetton is selling a new range of unisex hijabs. The Italian brand is flogging the items in black, red, green and yellow for £29.95.
After the headwear was discovered today, one woman claimed that it left her “crying of laughter & desperation”.
United Colors of Benetton created the hijab in partnership with Italian rapper and record producer Ghali Amdouni as part of his Ghali collection.
The product is described as: “Unisex hijab made of stretch fabric. A small, clashing print is found on the left that blends the Benetton logo in Ghali’s G.
The caption reads, “This accessory is part of the capsule collection ”United Colors of Ghali’’ created by Ghali.”
The Italian brand was blasted online for flogging the items in black, red, green and yellow for £29.95
The headwear got slammed on social media. One person said that she was crying of despair and laughter.
Another user wrote a serious expression of concern, adding: “The Italian brand Benetton teamed up to rapper GhaliAmdouni for a collection that focuses on multiculturalism. It’s called “United Colors of Ghali” and features a…unisex Hijab!
Meanwhile journalist Ebbaba Hamida said: ‘Do you see the same as I do? I don’t give credit. This ad for an unisex hijab is full of humiliation.
“A garment which does not oppress women, but that has been forced on millions of female and girl-workers.
And MEP for Podemos in Spain María Eugenia Rodríguez Palop added: ‘This is frivolity.’
The range was launched by United Colors of Benetton and Ghali in September at Milan Fashion Week under the partnership brand ‘United Colors of Ghali’.
The singer, 28, reportedly said: ‘The hijab is a unique garment that I wanted very much. The company was open to including it in their collection.
‘When I was little, I was bullied at school. I didn’t have anyone to stand up for me. But now, it’s a normal thing.
I am sick of hearing that everything Arab or Tunisian is linked to something negative.
My mother was concerned that when I was young, I might go out with my Arab buddies. Instead, she prefers that I be with Italian friends.
“Now it’s important that I say this: This diversity adds to my uniqueness.
Ghali has donned a hijab to the site’s music videos, and for his 1,6 million Instagram followers
In many music videos, he wore a hijab to show support for the site and his nearly 1.6 million Instagram followers.
Hijab, a covering that covers your head and chest, is an Islamic veil worn by Muslim women to protect them from men outside of their families.
Men In Hijab was an Iranian movement which began in 2016 and saw males wearing it to stand with their wives.
Ghali was born in Milan to Tunisian parents and went on to be one of Italy’s biggest rap stars.
Songs such as Happy Days and Ninna Nanna have rocketed up the national charts and seen him sell over 1.6 million albums.
United Colors of Benetton is being contacted to provide comment.