It’s not just designer clothes you can rent online anymore, M&S just made it possible to get your high street gear for less.
M&S have launched a rentable collection on British clothing rental Hirestreet, where fashion enthusiasts can get their hands on designer outfits for a fraction of the original price.
Customers will be able to rent their favourite M&S dresses, coats, jumpers, trousers and more from four to 30 days, with prices starting from £13, as the high-street giant makes the leap from retail to rental.
At a time when global warming worries are having an impact on the stocking of our wardrobes and clothing, rentable fashion is becoming a sensible alternative to fast fashion.
High fashion fans will find renting a rental very appealing, but online retailers such as ASOS are increasingly turning to the rental marketplace to save money.
M&S has become one of the first British high street brand to make a foray into clothes rental. The retailer’s clothes can be rented for four to 30 days on the website Hirestreet, with prices starting from £13. Pictured: A dress with a retail price of £79, available to rent from £15. Pictured right: a wrap top costing £79, also available from £15
Left: a midi dress costing £69 to buy in store can now be rented for 30 days for just £30. Meanwhile, a stylish £69 wrap skirt can cost £13 to rent for four days
On Hirestreet, the M&S collection includes a wide range of colourful frocks, jackets, trousers, running from a size 6 to a 16.
Customers have the option to choose a day and time for delivery, along with their preferred delivery address.
The items are all part of M&S current Winter collection, and could be purchased in store, including their collaboration with vintage designer, Ghost London.
Starting at 4 days, the rental period increases to 10 days. Maximum renting time is 30 days.
This £69 dress can currently be bought in M&S shops as part of their collaboration with vintage designer Ghost London. It can also be rented on Hirestreet from £13
Rental prices vary depending on whether the item is in good condition and for how long.
For instance, a midi summer dress that would cost £97 in a M&S store is available from £15 for four days, £22 for ten days and £25 for a month.
Meanwhile, a pricier item such as a black leather belted midi shirt dress, with a retail price of £250, would cost £41 to rent for four days, £70 for ten days and £80 for 30.
A blush pink satin dress from the M&S x Ghost collaboration can be snapped up from just £15.
Customers can buy insurance from £3 for the items they wish to rent to cover accidental damage. There is also a £5 delivery fee.
Fashion enthusiasts can also rent leather goods, like this leather shirt which would normally cost £250, left, which is available to rent from £41, up to £80 for 30 days. Winter coats are also on offer, including this coat, right, sold for £149, which can be rented from £26
Pictured from left to right: a £179 coat that can be rented from £30. A £149 white jacket rented from £26 and £179 leather trousers rented from £30
Pictured left: a £79 green midi dress can cost £22 to rent for ten days, while a floral dress costing £69 would cost £30 for 30 days
It is expected that renters return clothes to their Post Office by the end of the rental period in the exact packaging they received.
Hirestreet can dry clean the items before they are returned.
M&S chief operating officer Katie Bickerstaffe commented: ‘Clothing rental is a growing market and working with Hirestreet through our Founders Factory joint venture gives us a huge opportunity to learn from the leading start-up in this space,’ the Retail Gazette reported.
She added the rental collection would allow M&S to ‘operate in an agile way and better understand what our customers want from rental services.
‘As we grow M&S clothing, we want to be more relevant more often and we know customers are increasingly interested in the circular fashion economy,’ she went on.
‘Our partnership with Hirestreet means we are putting M&S clothing in front of new customers and our first rental edit doesn’t just showcase the style we have on offer, it also highlights the value and quality of clothing that is made to last.’