Cassie Sanghvi, founder and pharmacist, uses her experience to create products that improve sleep quality.
After customers raved about the improved quality of their sleep, sales of a popular magnesium range increased by three times in the past year.
The Beauty Sleep range was launched by The Base Collective. One product is sold every five minutes in Australia.
These products contain magnesium, lavender, and chamomile to help with relaxation and better sleep. They range from a body wash and sleep balm to silk eye masks and a spray to soothe tired eyes.
Popular magnesium products have seen a threefold increase in sales over the past year, as customers rave about their improved sleep quality despite Covid-19 stress.
Founder Cassie Sanghvi, a pharmacist, She uses her experience to create products that actually work.
Cassie shared her experience with FEMAIL: “I use this sleep range every night as quality sleep is about routine and consistency.”
Cassie uses the Beauty Sleep Wash to take a shower about an hour before going to bed. The heat from her shower raises her body temperature slightly, but it drops again when she steps out, which naturally increases the production of melatonin (sleephormone).
She said that the wash was pH balanced and contains many natural ingredients, including organic aloe vera juice and magnesium. This helps to keep my sensitive skin soft and balanced.
Lavender angustifolia, which is traditionally used for its relaxing and sedating properties, is included in the wash. By using it in the shower, the heat creates an amazing aromatherapy steam experience.
She advised that you use the wash to your best advantage when you get out of the shower. After that, leave the wash on your skin for at least a minute to fully absorb the effects.
Cassie uses the sleep Balm right before bed to soothe her tired feet.
She explained that she applied a couple of sprays on her stomach, neck, shoulders, and stomach with the Beauty Sleep Spray. This instantly relaxes my muscles and the chamomile & lavender relaxes me for bed.
Lisa Danielle Smith is a former makeup artist and digital content creator at SPELL and SIR.
Cassie makes it a habit to get up early and go to bed by 10 p.m. every night.
She said that restoration sleep is multifactorial, and that your body responds to consistency and routine.
“I fall asleep at 10pm, as studies show that you are at your best when you sleep before midnight. However, I am an early riser and get out of bed at 5am because I find that I am more productive at this time of the day than my boys.
Cassie also uses natural lighting to improve her sleep-wake cycle.
She said, “When my routine is out of control and I start to wake up in the middle of night, I make sure to expose my eyes to natural lighting, or a bright lamp, to help my body regulate the natural sleep hormones.”
The Base Collective was founded in 2016 by Cassie Sanghvi (a banker) and Carly Pountney (a lawyer).
The Base Collective was founded by Cassie Sanghvi (a banker) and Carly Pountney (a lawyer).
They saw a need for skincare products that were free of unwanted chemicals and design-focused. This led to them leaving their jobs and starting the company.
Everything created by The Base Collective comes in stylish, low-impact packaging that promotes transparency and fits seamlessly into your life.
The Base Collective is now available online and at Priceline stores throughout Australia.