Nothing is worse than building an awesome website, only for it to not be noticed! If you are looking to build a business, or even a personal website, here are some unique ways you can catch peoples’ attention.

  1. Add a 360-degree view

If you’ve visited the websites of certain industries, you’ll notice that virtual tours are becoming hugely popular. They let people take a look at your location before they book or buy something and can be a good way of showing off your beautiful business location. HD Google tours by Panomatics are an excellent investment. They aren’t expensive yet give your website a high-tech look.

Some businesses that can benefit from virtual tours include:

  • Hotels
  • Restaurants
  • Bars
  • Party venues
  • Boutiques
  • Gyms
  • Service orientated companies

Of course, any sort of business can have this set up! Now that so many people are working remotely, and not meeting clients face to face, many people are finding that their clients like being able to see inside the office and ensure they’re working with a professional firm.

  1. Utilise online advertising on social media

Not getting the clicks that you want? Why not advertise online? Social media advertising is incredibly cheap compared to offline ads, and you can target demographics and narrow it down to get the best results. Pinterest adverts can attract attention, as can those from the more niche social media sites, so don’t just stick to Facebook and Twitter. 

  1. Keep it professional

When you’re up against stiff competition, you need to ensure that your website stands out from the crowd. It needs to look professional and get noticed for the right reasons. Make sure you use a web designer who has worked in your industry and knows the kind of things that need to be added to your site. They can ensure consistent branding and a great looking site. 

  1. Register with online directories

One way to get an SEO boost and get your site noticed is to register with online directories. Some are better than others. There are also government and specialist sites such as the Australian Suppliers Directory, where you can list your website for free. If you feel your website isn’t getting enough of a boost, take a look what’s available for your industry, you may be surprised how much a little bit of research. 

  1. Brand it

If you were choosing a shop sign or printing an advert, you wouldn’t use a template to make it, so don’t fall into this trap with your website. If you want to stand out, your website needs to have good branding and it needs to reflect your business. That way, it can be an asset to your business. 

There are many ways you can bring positive attention to your website. Your website is the face of your business, and you’ll want to bring people to it, especially if you’ve spent a lot getting it built. Make sure you have a strategy for increasing clicks and getting people to visit your site. 

By Tolbert