The hilarious advertisement celebrating Christmas this year features a Bounty searching for love.
Mars Wrigley will launch a “Bounty Return Scheme” in the UK. This is after research revealed that Bounties were one of the most loved Celebration chocolates.
The brand offers to exchange the unsold Bounties for Malteser Teasers, the top-loved Celebration pick–in select shops throughout January.
The advertisement promotes the scheme and shows a sad Bounty seeking love in a humorous spot that is reminiscent of seasonal romances such as Love Actually or Bridget Jones’s diary.
This advert is set to an emotive folk song and pokes fun at sentimental ads like John Lewis’s offering. Fans branded it ‘too wakeful’ this year.
Mars Wrigley released this hilarious Christmas commercial to promote their Bounty Return Scheme. People can return unwanted Bounties in the shop to be exchanged for Maltesers Teasers at selected UK stores in January.
The hilarious advertisement shows a Bounty who is unlucky and cannot find love until he meets a Brussels sprout.
The advert shows that the Bounty, despite creating dating profiles and saying he would love to be loved, is not lucky in love. [he is]
A number of scenes illustrate how the people passing by chocolate in a park don’t notice it and that they are not invited to a party.
Another shot shows Bounty being held up at the restaurant by his girlfriend, and then crying at home in front of a slice of pizza.
However, the chocolat’s fortune begins to change when the stormy night turns into a rainy one and he sees the sprout waving at his window.
This advert is a homage to Bridget Jones’s Diary and features the Bounty crying in her pink slippers at home.
The Bounty gets rejected repeatedly by the people until he meets the Brussels sprout, as pictured
In a scene that takes cues from Love Actually, the sprout rings Bounty’s doorbell later.
Andrew Lincoln portrays Mark and tells Keira Knightley, playing Keira Knightley, that he is in love with her using messages printed on white cardboard signs.
Bounty tells her that the Bounty does not like other Celebrations chocolates, such as mini Sneaker and Mars bars. She only loves Bounty.
The Bounty finally finds the one he has been searching for and takes the sprout in his hand as they go into the evening together.
Mars Wrigley’s ad recreates Love Actually’s iconic scene of the Cardboard signs.
This year’s top Celebration chocolate choice, Malteser teasers, will be swapped for the Bounties.
This advert concludes with a message saying: ‘Not everyone Bounty has such luck…but we are here to help. The Bounty Return Scheme allows you to return your unwanted Bountys.
Cemre Cudal, Mars Wrigley’s Head of Christmas said: ‘Our film highlights a love affair between two outsiders – Bounty and Sprout. He described the unlikely of couple, but he did not deny that they were a true love.
After watching this film, I dare anyone to not fall in love Bounty. And if after all that, you still can’t bring yourself to love a Bounty this Christmas, we’ll take them back as part of our Bounty Return Scheme in January.
He said, “Because No Bounty Should Be Left Alone at the Bottom of a Celebrations Tub,”
A unlikely pair! This tongue-in cheek advert shows two Christmas treat that aren’t popular finding love.