If you’re looking to market your luxury hotel, there are many ways you can do it. Among those are Customer loyalty programs, Print media, Animated videos, and Influencer marketing.

Animated videos

A luxury hotel marketing video is a great way to capture the interest of your potential guests. It can also lead to direct bookings. However, you must be careful when putting together your video. You don’t want to make any claims that are too over the top.

The right animation style can be used to communicate the key features of your product. This can include a brief description of the facilities or a quick run down of the reservation process.

In addition to making your video stand out from the competition, animated videos can build trust with consumers and increase conversion rates. They can also help with educating your audience about complex subjects.

Animated videos can be customized to target specific customer personas. They can also be used on landing pages and in email marketing campaigns. These types of videos can be shared on social media.

There are a variety of online animation makers. Some examples include Biteable, Animaker, and Moovly.

Print media

Luxury hotel marketing involves a mix of traditional and digital tactics. Using both helps to strengthen the brand’s image and increase its reach. It also provides the opportunity to create an emotional connection with potential customers.

Magazine advertising is one of the most important pillars in a hospitality marketing plan. It has a proven track record. In fact, a study conducted by the German agency, Gesellschaft Public Relations Agenturen, showed that print ads are trusted by 54% of respondents.

The benefits of using a print advertisement for luxury hotel marketing include the ability to reach a high-income consumer audience. These consumers are in the midst of researching a product or service. When they are exposed to an interesting print ad, they are more likely to think about the brand and may consider making a purchase.

Print is also a useful way to engage with guests while they’re in your hotel. Many upscale hotels include complimentary stationery, including notepads, business cards, and envelopes.

Influencer marketing

Influencer marketing has emerged as one of the most effective ways to attract clients to a luxury hotel and even increase luxury item spending. This method provides an inside look at the hotel, and helps to drive direct bookings. It is similar how influencers are used to promote fitness businesses.

Luxury hotel influencer marketing campaigns use a variety of tactics. These include blog posts, blogs, social media, and travel brands. It is important to create a strategy that aligns with your goals, and work with a vetted influencer.

Creating a custom-made social media campaign that suits your hotel’s brand is the best way to gain followers. Find an influencer with the right audience for your hotel, and use a hashtag to filter your search. You can also measure your influencer’s impact on bookings, website traffic, and social media engagement.

Influencers do not need to be celebrities. They can be corporate travelers or social media users with significant followings. Their audience will recognize their personality and enjoy the down-to-earth approach.

Before launching an influencer campaign, it’s important to talk to the creators about their goals and expectations. If the influencers are going to be posting to your hotel’s social media, it is a good idea to make them aware of any special offers and events. Also, it is a good idea to provide them with a special service package for a limited time, such as a complimentary hotel stay.

Customer loyalty programs

One of the best ways to increase your hotel’s revenue is by offering customer loyalty programs, like many luxury hotels in Malta do. This is not only a great way to build relationships with your guests, but also a powerful marketing strategy.

When you launch a program, your goal should be to create an experience that will keep guests coming back. To do this, you need to learn more about your guests’ behavior.

For this, you need to run a customer satisfaction survey, gather feedback, and understand your guests’ expectations. Keeping an eye on your guest’s return rate will give you a better understanding of your guests’ habits and preferences.

Once you know more about your guests, you can devise personalized offers and perks. You can provide special services for your guests, such as room upgrades or breakfast in bed. These will create an exclusive experience, and will encourage your guests to become ambassadors for your brand.

You can also target specific groups of people. For example, you can offer rewards to baby boomers or millennials.