Ministers will launch a multi-million-pound advertising campaign today urging older people to have their Covid booster and flu jabs.
The new ads will be shown on prime-time TV shows such as Emmerdale and Coronation Street, as well as being displayed on outdoor billboards, radio, and social media platforms.
They show healthcare workers and families with yellow and blue halos around them, to symbolize the extra protection provided by vaccines.
The new ads will air on prime-time TV programs like Emmerdale and Coronation Street. They will also be displayed on outdoor billboards and radio stations. Pictured: People are surrounded by a blue glow
It’s a nod towards the 1980s Ready Brek advertisements that showed children eating the porridge cereal in a yellow glow.
The Downing Street campaign seeks to increase the use of the booster jab to prevent the need to add Covid restrictions to this winter.
As a subliminal message everyone in public transport and shopping centers is wearing a mask.
To represent the extra protection the vaccines offer, depict families and healthcare workers wearing blue and yellow hats.
The new TV advertisement features a nurse from NHS and encourages people to ‘get vaccinated’, ‘get boosted,’ and ‘get protected’.
In a subliminal message, everyone in public transport and shopping centres wears a face mask.
Michelle, the nurse in the advertisement, is a real-life NHS employee. Michelle said: “As a frontline worker for NHS, I’ve seen firsthand the devastating effect both flu and Covid can have on winter.”
“Vaccines offer the greatest protection, and I hope this campaign drives home how important it is to get your vaccine.”