Jay-Z accuses a perfume company that he signed a deal to of being lazy and doing ‘crappy work’ 

Parlux Fragrances is suing Shawn Carter, a music mogul, for allegedly failing meet his contractual obligations in connection with a product launch. 

According to a 2016 complaint, Carter, 51, cost Parlux $18 Million by refusing to make promotional appearances in order to sell his Gold Jay Z perfume and related products.

Parlux claimed he didn’t promote the fragrance as per his contractual obligations, missing spots on Good Morning America and Women’s Wear Daily in 2013.  Parlux also claimed that he did not show up to the Macy’s Gold Jay Z launch in November 2013.

Later, the rapper countered and claimed that he still owes $2.7 million under the agreement. 

Jay-Z blasted the company Monday for its poor work.

Parlux’s lazy work was a problem for me, he stated. Later, he added that Parlux does ‘crappy and lazy work’.

Jay-Z, real name Shawn Carter, is seen on Monday arriving at the Supreme Court of New York City to testify in his case against perfume company Parlux, which accuses him of breach of contract for failing to promote the product

Jay-Z, aka Shawn Carter arrives at the Supreme Court of New York City on Monday to testify against Parlux perfume company. He is accused of breach of contract by failing to promote the product.

The rapper, 51, returned to court on Monday for a second day of testimony

The 51-year-old rapper returned to court Monday for a second day’s testimony

Jay-Z, worth an estimated $1.4 billion, on Monday said Parlux did 'lazy' and 'crappy' work in promoting the perfume

Jay-Z, valued at $1.4 billion, stated Monday that Parlux did a ‘lazy’ or ‘crappy job in promoting the perfume.

He also said that he objected at the commercial, which featured a naked female covered in liquid gold. 

He wrote, “It’s B-rate commercial and I’m on it,” in an email that was turned over as evidence. 

Carter signed a contract with Parlux in 2012, agreeing to lend his name to a fragrance line

Parlux signed a contract in 2012 with Carter, allowing him to lend his name on a fragrance line. 

He stated that he was unhappy about the decision to sell the perfume at Superdrug (a discount UK drugstore chain).  

He claimed that it was a violation to his contract with them.

He stated that they were trying to build a brand. 

‘You’re about to cut the legs off the brand [by]You can also put it in discount shops. 

Anthony Viola, Parlux’s lawyer, claimed that Gold Jay Z’s New York-born rapper – worth an estimated $1.4billion – ‘constantly put sand in the gears.

Jay-Z strongly denied Viola’s claims. 

Jay-Z representative Alex Spiro was asked by Alex Spiro if he wanted the perfume not to succeed.

He replied, “Absolutely not.” 

‘If I hurt Parlux and I hurt Gold Jay Z — they are in my name.

“I’m not going cut off my nose to spite the face.

“It was a difficult relationship, but I was still trying create something amazing.”

The company expected to make $100million off sales of the $72-a-bottle Gold Jay Z colognes within five years, but instead lost money, according to the lawsuit

According to the lawsuit, the company had hoped to make $100million from sales of the $72-abottle Gold Jay Z perfumes within five years. Instead, it lost money. 

Jay-Z is seen on October 30 being inducted into the Rock and Roll Hall of Fame in Cleveland, Ohio

Jay-Z is inducted into Cleveland’s Rock and Roll Hall of Fame on October 30, 2012.

The music mogul was inducted by Dave Chapelle and is seen celebrating on Saturday night

Dave Chapelle inducted the music mogul and is seen celebrating Saturday night

Jay-Z stated that although he had many products, his cologne was the only one with his name.

He said that his name was everything to him.

Spiro said that the fragrance was meant to be a high-end product.

He stated that he didn’t want a product on Walmart’s shelves between hand sanitizers or Tic Tacs.

“He wanted it special and selling his product through these kinds of channels and such a variety of ways would diminish Jay-Z’s brand.

His testimony was concluded at Monday’s end.