The global economy took a massive hit thanks to the Covid pandemic and if your e-commerce business has taken a dive in the past year, SEO services might just put your business back on track. SEO stands for ‘search engine optimisation’, which is the art of making a website more prominent within specific Google search terms. Millions of consumers use Google to source products and services and if your platform is not optimised, you will be an also-ran, as no one will even know of your existence.
Search Engine Optimisation
The people who carry out SEO work are specialists and they know enough about Google’s algorithms to boost your website’s rankings when specific keywords are used in the search. Let’s take a roofing contractor in Bangkok as an example; the obvious search term would be ‘roofing in Bangkok’ and the SEO technician uses numerous strategies to help Google recognise your platform, including the insertion of favoured keywords in specific locations on the target website.
Pay Per Click Advertising
Talk to a local PPC agency and they will show you how you can get a great ROI with Google Ads and other platforms such as YouTube. The SEO agency helps the client to identify target groups, then creates stunning ads that are put in front of the right people, at the right time of day. If you decided to handle your own ads campaign, there are so many variables, you would likely get a small return for your efforts, yet the SEO agency employs the best technicians who can deliver results.
Social Media Marketing (SMM)
Perhaps the most powerful of all the digital platforms, giants like Facebook, Twitter and Instagram offer great potential for getting your message out there. When the SEO agency takes control of your social media accounts, they post quality content that is designed to engage the user, plus they interact with users in the comments section and over time, they will generate a large following. Many people order products discovered on a social media page and if you are not exploiting this, you should be.
Driving Traffic
This is the ultimate goal for the SEO agency; they have many ways of doing that and will create a unique digital marketing plan for your business. Link-building is another effective way to direct users to your landing page (the sale page of the lead product) and by commissioning a few hundred blogs on specific topics, the links are carefully placed to invite the reader to visit your website. Articles such as these are posting on very popular blogging sites with a high volume of readers, making a very effective way to drive traffic to your online store. If you are still in the planning stages of your e-store, here are some tips for website design and build.
Free Online Audit
If you would like a free assessment of your online profile, search for a local SEO agency and they would be happy to evaluate your current online presence and put together a digital marketing plan that ticks all the boxes.
Because of the pandemic, more and more consumers are turning to online shopping and if you talk to an SEO agency, they can help you turn things around.