A Microsoft Excel influencer has opened up about how she parlayed her viral videos into a software training business — and now makes up to six figures a day selling her online courses. 

Kat Norton (27), a Long Islander, New York resident, is most well-known as Miss Excel on TikTok, Instagram and Snapchat. She has over 500,000 followers. While she is seen dancing around, teaching Excel shortcuts and tips in her humorous videos, that’s not what she does. 

She credits the ability to manifest her success as an entrepreneur and uses social media platforms for marketing her Thinkific-hosted video courses. Prices range from $297 per course up to $997 for the entire Microsoft Office Suite bundle.  

‘When I first started the business, I scaled it within six months to six figures,’ she explained on The Verge’s podcast, Decoder with Nilay Patel. “Since then, we have been doing six figure months.

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Story: Kat Norton, 27, from Long Island, New York, detailed how she parlayed her viral TikTok videos into a software training business on The Verge's podcast, Decoder with Nilay Patel

Story by Kat Norton (27), Long Island, New York. She described how her TikTok videos turned into a business training software on The Verge’s Decoder podcast with Nilay Patel

Claim to fame: Norton, who is known as 'Miss Excel' on social media, dances around while teaching Microsoft Excel tips and shortcuts in her playful clips

Claim to fame: Norton, who is known as ‘Miss Excel’ on social media, dances around while teaching Microsoft Excel tips and shortcuts in her playful clips 

She added, “I just had my first six figure day a couple of weeks ago. Which I was very excited about.” ‘It’s been just the most incredible, fun journey building this business.’

Norton founded ‘Miss Excel at the height the coronavirus pandemic. But before then, she simply loved teaching people how the software worked. When she began working at the global consulting firm Protiviti four and a half years ago, she built an Excel training course ‘for fun.’

Her passion was appreciated by the company, and she went on a tour of the country with her to hold her training sessions. But when March 2020 saw the nation go into lockdown, she ended up back at home in the bedroom that her father had given her.  

She was inspired by her free time to focus on mindfulness and meditation. Although she seems outgoing, she admits that she used to be shy and anxious before joining TikTok.  

Incredible: The Microsoft Excel influencer has more than 656,000 followers on TikTok after joining the social media platform a year and a half ago

Incredible: The Microsoft Excel influencer has more than 656,000 followers on TikTok after joining the social media platform a year and a half ago

Amazing: Microsoft Excel Influencer has over 656,000 TikTok followers after signing up for the social media platform one year ago 

Good vibrations: Norton, who credits her access to manifestation, uses TikTok as a marketing channel for her video courses that are hosted on Thinkific

Good vibrations: Norton, who credits her access to manifestation, uses TikTok as a marketing channel for her video courses that are hosted on Thinkific

‘I highly recommend that, before posting yourself dancing on the internet, that you do your fair share of inner work and make sure you’re at a place where you can handle what comes with that,’ she advised. 

When Norton created ‘Miss Excel’ two months later in June 2020, she knew it was going to dramatically change her life. 

‘I didn’t even have a TikTok — I turned to my mother and said, “Mom, I’m going to be rich and famous soon so I need you to prepare your nervous system for that.” The digital creator said that she was laughing. 

She was like “What?” “Who are you?” Then I replied, “Just wait.” Then I had the idea to add Excel to TikTok. I didn’t even have a TikTok app on my phone at the time. I had so much resistance to it because my mental voice was saying, “You’re 27 years old. It is impossible to make the TikTok. My gut voice was screaming, “Make the TikTok.” 

Norton began posting just one clip per day. But she wasn’t able to stop there. Her fourth TikTok video ended up earning 100,000 views.  

Across platforms: Norton also has a popular Instagram account, which has 524,000 followers

All platforms: Norton has an Instagram account with 524,000 followers. 

Smart: Norton makes up to six figures a day from her online classes, which range in cost from $297 for one course to $997 for the complete Microsoft Office Suite bundle

Smart: Norton can make up to $65,000 per day by taking online courses that cost $297 each or $997 to complete the Microsoft Office Suite bundle.

Six days had passed since she started the venture and a CEO from an IT company reached her to ask if she was able to create G Suite training videos for parents, students and teachers.   

“I created an LLC. She said that she ordered a greenscreen and a light ring and installed it in her childhood bedroom. “I got rid of all furniture. This guy bought the videos I recorded after work. At this point, it’s day six on TikTok, and I’m already making money.’

In just three weeks she gained 100,000 followers, and her viral video reached 3.6 million views. In the midst of fears about TikTok being banned, she built followers on Instagram to counter these concerns.  

Norton said that social media is not the best way to run a business. She focuses instead on her energetics.   

According to her, she says that she can channel my energy and create viral visions by focusing on a specific place. Then, she said that I would run to my computer to create those ideas. Social media content is energy transmissions. You’re receiving my energy through the phone.’  

Here’s how it all happened: In August she shared a video showing a timeline that shows her success starting in June 2020 with Miss Excel. 

Side hustle: After her first video went viral, a a CEO of an IT company reached out to her asking if she could create training videos in G Suite products for students and teachers

Side hustle: After her first video went viral, a a CEO of an IT company reached out to her asking if she could create training videos in G Suite products for students and teachers

Side hustle: After her first video went viral, a a CEO of an IT company reached out to her asking if she could create training videos in G Suite products for students and teachers 

Always be prepared: At the time, there were fears that TikTok was about to be banned, so she started building followers on Instagram as a backup

Always be prepared: At the time, there were fears that TikTok was about to be banned, so she started building followers on Instagram as a backup

The Morning Brew approached her in October 2020 about appearing on their show. A business coach advised her that she prepare a product to sell in time for the appearance.  

Norton took some time off from her job to design and create an Excel course. The first Excel course was sold on Black Friday of that year. Her course made her twice as much money in two months than her regular job. 

She quit her job in January to be encouraged by another coach for business and launched her second course April 2021. This was her first six-figure month. 

Norton was awarded the Microsoft MVP Award and began working with Microsoft to understand its products better so she could serve her audience.   

“The experience itself was amazing. I was able to make my first six-figure income a few weeks back. “I was so excited about it,” she later stated, noting she does not make six figures everyday. 

Dreams do come true: Within three weeks, she had 100,000 followers and a viral video that hit 3.6 million views

Dreams do come true: Within three weeks, she had 100,000 followers and a viral video that hit 3.6 million views

Big business: Norton started selling her first Excel course online in November 2020, and within two months, it was making her more money than her day job, which she quit shortly after

Big business: Norton started selling her first Excel course online in November 2020, and within two months, it was making her more money than her day job, which she quit shortly after

The big deal: Norton sold her first Excel course online, in November 2020. In just two months she was making more than her job.

Success: North went on to have her first six-figure month followed by her first six-figure day, and when she's not launching a course, she only works 15 hours a week

North achieved success. She had her first 6-figure month and her first 6-figure day. When she’s not running a course she works just 15 hours per week. 

Miss Excel founder stated that the majority of her income is passive. Her overhead when she first launched the company was around $500 a month, including the $150 a month she pays to host her courses on Thinkific.

An advertising agency was hired to assist her in growing her online presence through ads on Facebook, Instagram and LinkedIn. Amazingly, she has a 15-hour work week even though she doesn’t launch a course.  

“I spent a lot time in a creative flow state. Those are usually the days that the most sales will actually come in because I’m in that receiving energy,’ she explained. ‘I wanted to build a life where I could travel.

She can work from wherever she likes because of her new job. Her boyfriend and she fly every month to a different state.   

“I entered all this because it was my desire to have the life I want,” she said. I desired freedom, financial freedom, and geographic freedom. “I wanted to have the freedom to do whatever makes me happy every day.