Mr Kipling’s cakes are made by a company that plans to triple the sales for plant-based foods by 2030, according to the company behind them.
Premier Foods, which also owns brands including Bisto and Ambrosia, already makes around £78million each year from plant-based foods.
But bosses want to up that to £250 million by 2030 as part of its efforts to boost its green credentials.
The company claims it will offer vegan bacon alternatives through its Batchelors brand, and that it will offer meat-free mealpots by the end of this year. It also plans to offer a range of meat-free noodles pots.
The food giant already has vegan ranges through Mr Kipling, including apple and blackcurrant pies and jam tarts.
The company behind Mr Kipling’s cakes (pictured), claims that they plan to triple sales of plant-based foods by 2030
Premier Foods, which also owns brands including Bisto (pictured left) and Ambrosia (pictured right), already makes around £78million each year from plant-based foods. But they want to up that to £250 million by 2030 as part of its efforts to boost its green credentials.
Surprisingly Bisto gravygranules are made with plant-based products. They are not vegan, but they are made at factories that use meat.
Premier Foods chief executive officer Alex Whitehouse said that encouraging healthy eating will be at the heart of the new company strategy.
It praised recent plant-based product launches such as Sharwood’s Deliciously Vegan cooking oils and meat-free Oxo cubes.
Whitehouse stated that he had made great progress over the years against his previous responsibility strategy. He was proud of what he has accomplished so far.
“But, it is now that we need to push ourselves harder for the good of our consumers and the good of the planet.
“Our main focus remains to encourage healthy eating. We market and produce some of the nation’s most loved brands, which are used by millions every day.
“This gives us a powerful chance to use these brand to help consumers select new healthier options. More plant-based options. Options that are more sustainable and less wasteful.
The group stated that it also plans on reducing the environmental impact of its packaging, making 100% of it recyclable or reusable by 2025.
It follows the announcement by Wagamama restaurant chain that it was the first high-street chain in the UK to make at minimum half of its menu vegan.
The pan-Asian restaurant recently announced a new plant based menu. Now, outlets across the UK are offering Spicy Teriyaki Vegan “Chicken” Steamed Buns and Spicy Vegan “Short Rib” Ramen.
Wagamama is the first high-street chain in the UK that makes at least half of its menu vegan. Pictured are their plant-based, ribs
Another option is a vegan chicken’ recipe that replicates the texture and taste of pulled pork in Wagama’s new Spicy Teriyaki Vegan ‘Chicken’ Buns and Teriyaki Vegan ‘Chicken’ Ramen.
There is also a mushroom and soya ‘short ribs’, while turmeric + ginger roasted jackfruit substitutes chicken in ‘Shu’s Shiok’ – the dish Mangleshot created in collaboration with chef Shu Han Lee.
It follows the example of fast food chains Burger King and KFC which now offer plant-based versions of their burgers.
Waitrose released a new report earlier this month that revealed how middle-class Brits are switching to a ‘climatarian diet,’ in an effort to reduce their carbon footprint.
The “new 5:2 diet” is a reference to a popular weight reduction method that allows people to eat only two days per week. Eco-conscious Britons spend five days a year eating vegetables and have meat weekends.
Waitrose shoppers are looking for ways to be greener than just reducing meat consumption. They also want to reduce food waste by donating excess food or not buying packaged groceries.
Nearly 70% of Waitrose customers stated that reducing their carbon footprint was important to them.