Marks and Spencer’s Percy Pig merchandise collection was unveiled as the company released its Christmas advert featuring the character.
The first appearance of the pig-shaped confectionary in shops was in 1992. Since then, the store has launched many spin-off characters.
This year’s festive offering features a pig voiced by Tom Holland, a British-born Hollywood actor. The pig explores the shop floor with a little help of Dawn French, a magical fairy.
Alongside the advert, M&S have released a huge range of Percy Pig products, including a £75 ‘ultimate’ hamper packed full of sweets.
Marks and Spencer has unveiled an enormous collection of Percy Pig merchandise as it revealed its new Christmas advert starring the character (pictured left, the ‘ultimate’ hamper which costs £75, and right a £30 onesie)
Voiced by British-born Hollywood actor Tom Holland, Percy Pig comes to life for the very first time in M&S Christmas advert and explores the shop floor with a little help from a magical fairy, played by Dawn French
According to the M&S website, the collection of Percy Pig gifts are ‘guaranteed to delight fans of the sweets’, with everything from gift sets to Percy-themed birthday presents on offer.
Fans have been rushing to get their hands on the products, with the £19.50 Pure Cotton Percy Pig™ Jumper selling out in every size quickly after release.
Meanwhile the £75 ‘ultimate hamper’ features a range of Percy Pig products, including pennies, Percy melting hot choc bombe, and a lush toy.
The brand has also unveiled a £16 limited edition plush toy, which is wrapped in his very own red Christmas hat and scarf.
Alongside the advert, M&S have released a huge range of Percy Pig products, including a £16 plush toy
And there is even a range of Percy Pig onesies on offer, with a children and adult size.
The cosy fleece one-piece has a cute character hood and a Percy logo on the chest.
Percy superfans are even able to snap up pig-themed products to decorate their home, including a Percy lampshade, £15, and dining plate kit, £29.50.
Meanwhile animal lovers can also pick up Percy themed merchandise for their pets, with a £12 dog jumper and £25 pet bed also on offer.
Ahead of his 30th birthday next year, the nation’s favourite pig is brought to life for the very first time in the M&S Christmas advert.
Fans have been rushing to get their hands on the products, with the £19.50 Pure Cotton Percy Pig™ Jumper selling out in every size quickly after release
Meanwhile animal lovers can also pick up Percy themed merchandise for their pets, with a £12 dog jumper and £25 pet bed also on offer (left and right)
Percy, voiced by Marvel star Tom Holland, is awakened in the dead of night by the magic of the Christmas fairy played by national treasure Dawn French.
He excitedly explores the Stratford Foodhall discovering all the magic M&S Food has to offer this Christmas – from the Collection Golden Blond Christmas Pudding to Delicate Smoked Salmon.
The cute little pig exclaims, “Christmas?” I’ve never experienced Christmas before! Wahoo!
True to M&S’s focus on putting food products front and centre of campaigns, viewers will be positively drooling over the delicious items.
Percy superfans are even able to snap up pig-themed products to decorate their home, including a Percy lampshade, £15, and dining plate kit, £29.50 (left and right)
Upon discovering M&S golden blond chocolate star Christmas pudding, he exclaims: ‘I’ve never seen anything so beautiful in all my 23 seconds of life.’
The advert is one of eight which will be released as part of the campaign, with Percy exploring different aspects of the M&S food hall in each clip.
Tom revealed he was delighted to take part in the historic advert, explaining, ‘I’ve loved Percy Pigs for as long as I can remember, and when I was asked to be his voice – his first EVER voice – it took me less than a second to say yes.
“Getting the snort right was difficult, but I think I did it! I hope you like what I have to say!” I did consider asking for a lifetime supply of Percy Pigs but I figured I’ve got to save room for all of that amazing M&S Christmas food!’
Ahead of his 30th birthday next year, the nation’s favourite pig is brought to life for the very first time in M&S Christmas advert by Dawn’s Christmas fairy
Meanwhile Dawn said: ‘Christmas is M&S Food, isn’t it? So, when the call comes in asking you to be in the M&S Christmas ad, it’s pretty much a guaranteed yes – I mean they are so iconic each year.
‘Then when M&S said I would be the fairy on top of the Christmas tree that brings Percy Pig to life I almost fell off my chair in excitement. This is certainly the best gig in all of the world.
And Sharry Cramond, Director of Marketing for M&S Food told FEMAIL: ‘The M&S Christmas Food range this year is better than ever and who better to tell customers about our delicious Christmas food range than the national treasure and much-loved M&S icon himself, Percy Pig.
Percy, voiced and performed by Tom Holland, awakens in the middle of the night thanks to the magic of the Christmas fairy played Dawn (pictured, Percy).
‘Ofcourse, he couldn’t have just any voice. And having Tom Holland give Percy Pig the first words is as thrilling as it gets.
‘Added to that the voice of the one and only Dawn French as the Christmas fairy – it’s the stuff of Christmas dreams!’
Huge rivalry has emerged in recent years as top British chains compete for the most talked about Christmas campaigns, with Marks & Spencer and John Lewis often vying for the top spot.
Meanwhile giant plush Percy toys were launched in September 2020 and were a huge hit with fans of all ages, at one point selling 10,000 toys in just a single day leading up to Christmas.
The retailer has since launched a series adverts that show the plush teddy being used in boardroom settings as well as Christmas and Halloween themed situations.
Huge rivalry has emerged in recent years as top British chains compete for the most talked about Christmas campaigns, with Marks & Spencer and John Lewis often vying for the top spot