“I said no hoods!” Moment of anger as Poundland security guard shouts at woman, before shocked customers intervene

  • A Notting Hill Poundland security officer screamed at a woman in front of him 
  • After he demanded the woman remove her hood, a heated argument broke out 
  • Customers intervened to remove the guard from the friend and woman. 

This is the moment when a Poundland security officer shouted at a woman, demanding that she take off her hood.

Video footage from the incident at the Notting Hill store on Portobello Road, west London, went viral last week. It shows shocked customers intervening to push back the security guard.

The woman may have been wearing a hood under her hijab.  

The footage was shared via Facebook with the caption: “My sister went to Poundland in Portobello Road together with her friend.

“As they entered the store, the security guard aggressively ordered her friend take off the hood.

“He became more aggressive and grabbed her phone from her hand as she was about filming his tantrum.

“Fortunately, her friend captured his disgusting behavior on her phone as you can see in the footage.

The video begins with security saying to the woman, “You are not supposed take a picture like that.”

A security guard at Poundland's shop on Portobello Road in Notting Hill, west London, screamed at a woman after demanding that she remove her hood

After demanding that she take off her hood, a security guard at Poundland’s in Notting Hill, west London, shouted at a woman.

When the security guard realised he was being filmed he reacted angrily and started filming the incident himself

The security guard realized he was being filmed and reacted angrily, and began filming the incident.

The guard, in a black zip-up jacket and wearing a white shirt and red tie with a security armband, looked furious as customers tried to hold him back

The guard was wearing a black zip-up jacket with a red tie, and looked furious at customers who tried to hold him back.

Angrily, the guard adds: “I said no hoods.” 

He becomes more agitated and shouts loudly, “That’s all that I said!” As he moves closer to the woman, he asks her if she understands.

Then he yells: ‘I don’t give a f*** who you are!

Customers try to calm down the security officer and get him off the woman.

He screams loudly: 'I said no hoods on. That's all I said! Do you understand?'

The video began with the security saying to one woman: 'You are not supposed to take a picture of me like that'

He shouts loudly, “I said no hoods.” That’s all that I said! Do you understand?’ (left) The video began with the security saying to one woman: ‘You are not supposed to take a picture of me like that’ (right)

Other customers in the Notting Hill Poundland ushered the security guard away from the women

Other customers in Notting Hill Poundland were able to push the security guard away form the women

The man then looks at the other woman filming the tirade and begins filming her.

As he walks towards her, he can be heard holding his phone high and saying, “You wanna take a photo too yes, let’s play that too innit.”

The footage ends when shoppers intervene to take the man down the aisle and hand him over to the women.  

Some Poundland shops across the UK have a policy of not allowing customers to wear their hoods up (File image)

Poundland shops in the UK have a policy that customers are not allowed to wear their hoods. (File image).

Poundland shops around the UK have a policy against customers wearing their hoods up. 

Poundland spokesperson stated that the security guard was not an employee of Poundland. 

“His behavior is unacceptable and it goes with the territory that he is not welcome in any of the stores.

“Nevertheless, we were in touch earlier in the week with his employer to clarify our views.”