Since launching back in 2015, Snapchat’s filters – or ‘Lenses’, as it calls them – have become one of the most popular features on the app.

Snapchat’s best-known Lenses are probably the puppy dog ears and the original flower crown. But, there have been other filter innovations this year.

Snapchat exclusively shared with MailOnline five of the most popular Lenses for the UK in 2021.

Big Mouth was the top choice, as 24.7 Million Brits chose to enhance their mouths in order to appear larger.

Broccoli transforms you into a cartoon-like head of broccoli and 3D Cartoon shows you as an animated cartoon character. 

Snapchat spokesperson stated that: “In the UK, Brits used Lenses constantly to express themselves while keeping in touch with friends.”

The 2021 Census showed that lenses were used billions upon billions of dollars. We have selected the most loved and memorable.

Snapchat's Big Mouth Lens topped the list, with 24.7 million Brits choosing to augment their mouths to look larger

Snapchat’s Big Mouth Lens topped the list, with 24.7 million Brits choosing to augment their mouths to look larger

The Most Popular Lenses in UK 2021 

1. Big Mouth – 24.7 million users

2. Happy Face – 21.2 Million Users

3. Broccoli: 18.96 Million Users

4. 3D Cartoons – 17.2 Million Users

5. Angry face – 16.6 Million users

Snapchat reports that the five most popular lenses in the UK have been viewed over four billion times. 

Snap’s 3D Cartoon Lens was the fourth-most popular Lens in Britain this year, with 17.2 Million users. 

This filter transforms your face using machine learning. It gives you an anime-like appearance and a smooth, cartoony complexion.  

The Happy Face, Angry Face and Angry Face Lenses were among the five most-loved in the UK for 2021. 

These figures were part of Snapchat’s report ‘Lens On 2021’. 

In the report, Snap said: ‘With over 6 billion plays per day on average, Lenses offer a unique window into the year’s cultural moments, achievements in AR innovation, and trends that made a lasting impact. 

“Join us in celebrating our community and 2021 Lenses which revolutionized how Snapchatters create and explore, learn and play.

Broccoli, which, somewhat unsurprisingly transforms your face into a head of broccoli, was used by 19 million Brits this year

This year, 19 million Brits used broccoli to transform their faces into heads of broccoli.

One of the most popular Lens in the UK this year was Snap's 3D Cartoon Lens, which was used by 17 million users

Snap’s 3D Cartoon Lens was the UK’s most-used Lens this year. It was used by 17,000,000 users

This report highlights many viral lenses that took over the internet in 2021. 

After an image of Bernie Sanders in a folding chair at Joe Biden’s inauguration became a global meme, Snapchat launched a hilarious filter that allowed users to place Sanders and his folding chair around their homes, using augmented reality. 

A Snapchat filter that made users look like a guard wearing a mask went viral after Netflix’s smash show Squid Game.  

Snapchat's 'Happy Face' filter' streches your face out into a comedy smile

The Angry Face filter places an exaggerated grimace on your face

In the UK, the Happy Face and Angry Face Lenses were among the top-selling Lenses of 2021

This report highlights AR shopping filters and other innovations that were introduced in 2021. 

Snapchat Lenses are now available for brands such as Farfetch Off-White and MAC Cosmetics.

‘AR is the future of shopping — it can help visualize not just how a pair of sunglasses looks, but how it looks on you,’ Snap said.

‘Going beyond today’s online 2D shopping experience, AR makes trying on clothes completely custom. 

“From Prada to MAC Cosmetics there is so much to choose from to show your fashion sense and to get the best of the season’s most sought-after items.

Snapchat added: ‘Every day, people use Snapchat to express themselves, live in the moment, and learn about the world around them — and 2021 was no different.

The Camera’s Lenses help us connect to our Community, make it more connected, and show them endless possibilities.


Hugh Bonneville’s youthful appearance on the One Show was likely achieved using a filter or series of filters within the Zoom app.

Zoom’s Video Settings menu offers the best way to remove wrinkles or flaws.

Clicking on the checkbox will give you the option to adjust the slider so that your face can be smoothed out. The slider’s position is determined by how much you move it. 

This’smoothing’ can be combined with other effects, such as a beta feature for’studio effect’ which allows you to adjust your eyebrows, moustache and lips digitally. 

The general section ‘video filters’ allows you to change lighting settings and add a bit of glamour. You can even make your hair black or put flowers in it.

Apart from the built-in filters, you can also use a third party filter, like those made by Snap Camera Inc, makers of Snapchat. 

The new Naomi Campbell Beauty filter gives you flawless skin and a smooth, even complexion. 

As Rod Ponton, a Texas attorney discovered accidentally during Zoom hearings, other filters may alter your appearance in more drastic ways.

Mr Ponton became an internet sensation when footage emerged of him with his face obscured by a kitten filter found on Snap Camera. 

Unfortunately, he didn’t know how the switch was turned on or off.

Snap Camera is required to enable beauty filters or become a kitten. 

  • Snap Camera lets you choose which filter to apply 
  • Close all applications that use your computer’s cameras after this. 
  • Then reopen Zoom, or any other webcam app you’re using.  

Zoom supports website has more information about Zoom video filters and enhancements, as well as how to make them available for meetings.