The UK will soon see the launch of a new television network that exclusively airs content for dogs.
DogTV will show programmes organised into relaxing, stimulating and exposure segments scientifically designed to provide the right balance for the daily routines of stay-at-home pups.
The channel, which is the first specifically designed for canine viewers, will be ready to add to your television package from November 8th and will be available to stream online for £6.99 a month.
The content is designed to improve a dog’s emotional, visual, and auditory senses. It also aims at reducing common conditions in pets such as separation anxiety, loneliness, and stress.
A new TV network with content specifically for dogs will launch in the UK. Pictured: A dog watching the channel in the USA
The channel, which is the first specifically designed for canine viewers (one of which is pictured) will be ready to add to your television package from November 8th and will be available to stream online for £6.99 a month
Dogs have a strong sense of hearing and vision and DogTV will provide frequent moving images and a rich world of sounds including soothing frequencies and positive affirmations.
The channel is already available in other countries and will feature shows for owners including programmes by celebrity dog trainer Laura Nativo and programmes revealing simple recipes for dogs.
The colour of the programme has been adjusted to dogs’ eyes. Every few hours you will see content that will keep your dog awake and active so they don’t fall asleep.
DogTV claims that canines pay attention to what they see on television screens. They are most attentive when they see other dogs, animals, or moving objects.
DogTV reports that canines pay attention to what they see on TV screens. This is true whether they are looking at other dogs, animals or moving objects. Pictured: Dogs in the US watching the channel.
The content is designed to improve a dog’s emotional, visual, and auditory senses. It also aims at reducing common conditions in pets such as separation anxiety, loneliness, and stress.
They warned that dogs may be excitable initially and suggested that owners adjust the volume to a comfortable level, as well as sit down with their pups as they get used to the content.
Chief scientist at DogTV, Professor Nicholas Dodman said that DogTV is a great resource for dog owners. It can help to reduce some of the behavioral problems that can occur when dogs are left alone.
DogTV is a way for canines to feel calm and comfortable until their owners return home.
DogTV claims that one out of six dogs suffers form separation anxiety. Victoria Stilwell, a British animal trainer, stated that the concept could ‘considerably improve’ the lives of lonely pets.
She stated that DogTV was initially viewed as a bizarre concept by some people. ‘But when I tell them the amount of research that has gone into this – that this TV channel can help their dogs while home alone, improve their lives considerably and help with different stresses and anxieties – they get it’.
The service will be accessible on a variety of smart TVs, Android, Apple and online devices.