The chief executive of LV was yesterday accused of trying to ‘hoodwink’ the insurer’s members into selling out to private equity sharks.

Amid a furious backlash against the deal, Mark Hartigan took to the airwaves in an attempt to talk up the £530million offer from US firm Bain Capital.

But critics said the former army colonel was ‘dancing on the head of a pin’ as he failed to fully address rival bids, job security, and how he stands to benefit if Bain takes over. 

Asked on BBC Radio 4’s Today programme whether he would keep his job under new owners, Mr Hartigan, who was paid £1.2million last year, avoided the question. 

Amid a furious backlash against the deal, Mark Hartigan (pictured) took to the airwaves in an attempt to talk up the £530million offer from US firm Bain Capital

Amid a furious backlash against the deal, Mark Hartigan (pictured) took to the airwaves in an attempt to talk up the £530million offer from US firm Bain Capital

He said he would make no money from the Bain deal itself – but LV’s chairman Alan Cook told MPs just last month that ‘undoubtedly, there will be some form of long term incentive’ for him if Bain buys the 178-year-old mutual. 

LV’s 1.2million members stand to gain as little as £100 each from the deal.

Hartigan did not guarantee the safety of all 1,500 workers under Bain. According to The Mail, Hartigan is expected to leave in the future as LV continues investing in technology.

The chief executive repeated his claim that Bain’s offer gave the ‘best financial outcome’ for members – despite refusing to disclose any details of rival bids. Mr Cook and Mr Hartigan’s motives for backing Bain have been called into question as other offers would likely have seen both businessmen lose their jobs.

Tory MP Kevin Hollinrake, chairman of the All Party Parliamentary Group on Fair Business Banking, said: ‘It all sounds increasingly desperate. [Mr Hartigan] is dancing on the head of a pin.’ Labour MP Gareth Thomas, chairman of the APPG on Mutuals, added that LV’s bosses are ‘trying to pull the wool over people’s eyes’.

LV (formerly Liverpool Victoria) was created to aid the Liverpool’s poor when they bury their deceased. It has been managed by the members of the mutual since then. This means that it was run for their benefit and not profit.

Tory MP Kevin Hollinrake (pictured), chairman of the All Party Parliamentary Group on Fair Business Banking, said: ¿It all sounds increasingly desperate. [Mr Hartigan] is dancing on the head of a pin¿

Tory MP Kevin Hollinrake (pictured), chairman of the All Party Parliamentary Group on Fair Business Banking, said: ‘It all sounds increasingly desperate. [Mr Hartigan] is dancing on the head of a pin’

Private equity firms, by contrast, have a reputation for employing brutal tactics like job cuts and asset-stripping before making a profit. Royal London offered LV a similar offer when it was decided that LV needed to be sold to help fund their future expansion.

When asked about rumours that Royal London offered £10million more for LV than Bain, Mr Hartigan dodged that question too. He said: ‘Let me be clear, the very best financial outcome was provided by Bain Capital.’

Mr Thomas said: ‘Instead of trying to hoodwink members into voting for a deal that may not be in their best interests, [Mr]Hartigan should publish immediately the Royal London and Bain deals. Then members can make up their own minds about which looks better.’

Mr Hartigan also claimed Bain was ‘the only business that is prepared to invest in our growth… and that means saving the jobs that we have’. Yet when asked specifically whether the private equity firm had made commitments to LV’s 1,500 workers based in Bournemouth, Exeter and Hitchin in Hertfordshire, Mr Hartigan said: ‘It’s not about Bain telling me anything, it’s about Bain investing in us.’

Sources in the industry have questioned whether Bain can make money off LV, without having to drastically reduce its business.

Labour peer Margaret Hodge said: ‘To give what must be false promises, particularly when there are thought to be plans in place to cut staff, is not just misleading but is a failing by LV bosses to carry out their obligations to employees in an honest way.’ LV members who own policies such as life insurance, pensions or annuities can vote on the Bain takeover by post until December 8, or at an online meeting on December 10. Customers who have other LV-branded policies such as car or home insurance cannot vote because this part of LV was already sold to Allianz.   

Life’s Very good when you’ve got 3 homes in one 

Tom Witherow Kumail Jaffer and the Daily Mail

The millionaire supremo behind the bid to sell LV to American vulture capitalists lives in a £1.5million historic Cotswolds mansion made up of three houses knocked into one.

Mark Hartigan’s grand country home near Bath in Somerset was built early in the reign of Queen Victoria. The father-of-three’s house lies behind black cast-iron gates with stone walls draped in wisteria and has a private gravel driveway leading to a two-car garage and a tennis court.

The village is hidden away in the country, and it has a Grade I listed church that dates back to the 12th Century. The family’s social media accounts reveal how the career of Mr Hartigan, 58, has given them the trappings of wealth.

The couple has been on holiday to foreign destinations, including Hong Kong and Disneyland.

The millionaire supremo behind the bid to sell LV to American vulture capitalists lives in a £1.5million historic Cotswolds mansion made up of three houses knocked into one

The millionaire supremo behind the bid to sell LV to American vulture capitalists lives in a £1.5million historic Cotswolds mansion made up of three houses knocked into one

The boss’s eldest son, 23, attended £35,000-a-year Downside School before Oxford Brookes University. He was an intern at Zurich Insurance’s United Arab Emirates office while his father was an executive there and is a regular on the ski slopes. Mr Hartigan’s daughter, 19, also went to Downside and is now a student at Edinburgh University.

The family’s gilded lifestyle is likely to be boosted if LV’s board succeeds in selling the company to Bain Capital. Hartigan could see a significant increase in his salary. A portion of the new private firm could be offered to Hartigan.

Angry members of LV, who currently own it as a mutual, have accused the boss of being ‘extremely disingenuous’ over his future pay after he claimed he would not benefit from the deal at all.

Yesterday Mr Hartigan doubled down, telling the BBC: ‘There’s no incentives related to the deal for me or anyone else, the chairman, the board or any part of our management team.’

However, it is thought that chairman Alan Cook, 68, who lives in a £1million house near Milton Keynes, Buckinghamshire, can expect to remain in post for an extra two years, netting another £410,000 in fees.  

Cold hard truths behind his oh-so cheery salesman’s pitch 

CLAIM: ‘It’s the only deal that saves LV… it’s the best financial outcome for all of our members.’

Reality:Twelve offers were made to LV when it put itself on the market for sale. The £530million bid from Bain Capital will give members just £100 each to give up their ownership of LV. A rival bid from fellow mutual Royal London was rumoured to be £10million more than the US firm’s offer. In addition, Bain will run the business for profit – meaning costs such as exit fees could jump, as well as prices for customer policies.

CLAIM: ‘[Bain]Our only partner business is willing to invest in our future growth. And that means saving the jobs that we have and the sites that we operate in.’

Reality: Bain has given no commitment on LV’s 1,500 jobs. All it has said is that it will maintain a presence in LV’s three sites in Bournemouth, Exeter and Hitchin in Hertfordshire. This promise, however, is not binding. According to senior industry sources, it’s difficult for LV to retain more employees in Bain, a profitable private equity firm, than if a mutual like Royal London takes over. It is also understood that, under Mr Hartigan’s future business plans, LV is set to axe many jobs as the firm invests in new technology. According to sources familiar with the bidding process, LV has never requested that potential buyers make job commitments.

CLAIM: ‘There’s no incentives related to the deal for me or anyone else, the chairman, the board or any part of our management team.’

Reality: While Mr Hartigan and LV’s £205,000-a-year chairman, Alan Cook, will not make any money directly from the deal, they will keep their jobs. Bain’s proposals stipulate that Cook will remain on the job for at least two additional years. Although Mr Hartigan is yet to sign a contract with Bain it is believed that he will be kept with an increase in pay. He received £1.2million from LV last year. Bain is believed to have offered him a stake in the company. This could potentially be worth many millions.

CLAIM: ‘It’s an excellent outcome, after many, many months of hard work to get [the takeover deal] clear and get it right under the full gaze of the regulators and all of the experts.’

Reality: Mr Hartigan seems to suggest that two key watchdogs – the Financial Conduct Authority and the Bank of England’s Prudential Regulation Authority – back Bain’s bid above all others. However, this was the only offer for LV they were ever shown – and so they could not possibly judge whether it was the best available.